What is Online Reputation Management (ORM)?
What Is Social Media Marketing (SMM)?
What is Search Engine Optimization (SEO)?
What is Online Reputation Management (ORM)?
Whether it be good or bad, praise or insulting, truthful or libelous, a reputation must be managed, or it can grow on it's own into something out of control. Some people grow a positive reputation unintentionally, simply by doing good deeds and helping others. Others unjustifiably gain a reputation they don't deserve, via an angry customer or disgruntled co-worker. In most cases of a negative reputation, it must be tamed and controlled, since, as they say, "perception is everything".
An online reputation is easier to control than most people thing. The internet can be your friend if you let it, and using the right websites, a reputation can be molded into the ideal image. While it is hard to make things you don't like disappear, you can change perception by pushing content you don't want seen away from the places people find them, primarily search engines.
Therefore, ORM can be defined as the practice of preserving your positive image on the internet.
What is Search Engine Optimization (SEO)?
Search engine optimization is essential in making sure people can find you online when a query is performed for you or your expertise. SEO is making sure your website meets the basic requirements in order to be found by a search engine.
SEO essentials include:
- proper meta tags and descriptions in the coding of your website,
- tagging pictures and video and labeling each with descriptions,
- having relevant online links that point to your website and media you are associated with,
- social media popularity,
- strong, unique content.
Social media marketing is essential in creating a strong online presence, and is beneficial to those looking to expand their search engine results. You can break down social media as follows:
- social bookmarking (Google Bookmarks, Yahoo Bookmarks, Delicious),
- social news (Reddit, Digg),
- social networking (Facebook, LinkedIn, Twitter),
- social tagging (StumbleUpon),
- social collaboration (Yahoo Answers, Wikipedia),
- social forums (threads of discussion or conversation),
- social viewing and listening (YouTube, podcasts),
- social commentary (sites that allow you to voice your opinion at the bottom of any news story).
Search engines love social media. We use social media to give search engines what they want – positive and informative content about YOU, which flushes down negativity you want GONE.